Beverland, M: Building Brand Authenticity: 7 Habits of Iconic Brands

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Beverland, M : Building Brand Authenticity: 7 Habits of Iconic Brands

Palgrave Macmillan, 2009

ISBN 9780230580312

8vo - over 7¾ - 9¾" tall. Secure binding with clean pages. The jacket is attached to the book. Ex-library book with library stickers to cover and withdrawn stamp at the front endpaper.. Book. Book Condition: Very Good (+) Book. Binding: Hardcover. Jacket: Very Good

Ex-library

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