Buzzi, Giancarlo: Advertising It's Culture and Political Effects

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Buzzi, Giancarlo : Advertising It's Culture and Political Effects

University of Minnesota Press, Minneapolis, Minnesota, 1968

Rare and provocative analysis of the advertising business from Buzzi, and Italian writer and advertising man. Buzzi, marketing director of the Mondadori publishing firm in Milan, Italy, argues that advertising while exalting the myths and values of our society, contributes to the consumption and wearing out of those very myths and values.. Book Condition: Fine. Jacket: Fine

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